GEICO recently joined three top sponsors of the KRT WorldSBK Team – Motocard, Elf and Monster Energy – for the forthcoming Laguna Seca race weekend.
GEICO, the second-largest private passenger auto insurance company in the United States will serve as a title sponsor for the Laguna Seca race weekend, adding another element to its present and long-standing investment in top motorsport projects. GEICO is already a partner of the WorldSBK series as US round Event Main Sponsor.
Biel Roda, KRT Marketing and Commercial Manager, said: “It’s great having GEICO on board for the Laguna Seca race. GEICO is one of those companies that keep investing in top motorsport projects and it is a pleasure having this brand on our official KRT Ninja ZX-10R bikes. I hope our technicians and riders can deliver strong sporting results and be good ambassadors of GEICO insurance.”
“We are very excited to serve as a title sponsor for such an outstanding sporting event,” said Ted Ward, GEICO vice president. “The Laguna Seca WorldSBK Weekend offers a great opportunity for us to connect and build brand awareness among a vast legion of superbike fans and enthusiasts from across the country.”